Guides
Sourced, dated, and specific. Where the data disagrees with the comfortable answer, we publish the data.
Guide
Eligibility, the full fee stack, a 30-day plan, and what the median seller really earns.
Guide
The US average is 13.02% and it is the wrong number to plan with. What each category pays.
Comparison
The 6% versus 8 to 15% comparison is incomplete. The all-in cost, and why most sellers run both.
Guide
Beauty leads at 22.5% of GMV, but category predicts less than the $15 to $30 window and five traits.
Guide
Conversion climbs from 2.1% to 9.2% across the first hour. Why a 20-minute stream is warm-up.
Guide
TikTok allows 30 shoppable videos a day. Almost nobody should post near that.
Problem
Organic converts at 0.5 to 1.5%, not 3.4%. How to find where your funnel actually breaks.
Guide
Both follower tiers, the step-by-step, how samples really get approved, and why the top 0.5% take 38%.
Guide
Paid brand deals with a ~10K bar versus commission with a 1K bar. Most people conflate them.
Tool
The referral fee is 6% and it is the smallest number. See what is actually left per order.
Tool
Views, tap rate, conversion, order value and commission, with researched defaults.
More in progress: becoming an affiliate, monetising an audience you already have, changing niche without losing followers, and how to choose an agency. Published as they are researched rather than all at once.
Thirty minutes, free. Bring the account and the numbers and we will tell you what we would do.