Guides
What we would tell you
on the call anyway.
Sourced, dated, and specific. Where the data disagrees with the comfortable answer, we publish the data.
Guide
How to add products
Five listing methods, and the 5-image rule that quietly caps how often your product is shown.
Guide
How affiliate marketing works
42% of platform GMV runs through it, and both sides usually misread who pays for what.
Evaluation
How to choose an agency
Nine questions to ask, and four answers that should end the conversation. Use it on us.
Guide
Seller Center, section by section
Seven sections, and the set-up order that decides whether your first afternoon is wasted.
Guide
Creator Program vs Pilot
The caps, the two health ratings with confusingly similar names, and how to graduate early.
Guide
How to sell on TikTok Shop
Eligibility, the full fee stack, a 30-day plan, and what the median seller really earns.
Guide
TikTok Shop affiliate commission rates
The US average is 13.02% and it is the wrong number to plan with. What each category pays.
Comparison
TikTok Shop vs Amazon
The 6% versus 8 to 15% comparison is incomplete. The all-in cost, and why most sellers run both.
Guide
Best products to sell on TikTok Shop
Beauty leads at 22.5% of GMV, but category predicts less than the $15 to $30 window and five traits.
Guide
LIVE selling strategy
Conversion climbs from 2.1% to 9.2% across the first hour. Why a 20-minute stream is warm-up.
Guide
How often to post
TikTok allows 30 shoppable videos a day. Almost nobody should post near that.
Problem
Views but no sales
Organic converts at 0.5 to 1.5%, not 3.4%. How to find where your funnel actually breaks.
Guide
How to become a TikTok Shop affiliate
Both follower tiers, the step-by-step, how samples really get approved, and why the top 0.5% take 38%.
Guide
TikTok Creator Marketplace
Paid brand deals with a ~10K bar versus commission with a 1K bar. Most people conflate them.
Guide
What is TikTok Shop?
A marketplace built into the feed, where discovery and checkout are the same moment. The whole mechanism.
Guide
How to get free samples
Brands budget $2,000 to $10,000 a month in product. How to be one they send it to, and the 2026 quotas.
Guide
Can you sell digital products?
The policy changed in May 2026 and most answers online are stale. What Virtual Goods actually permits.
Tool
Eligibility checker
How many followers you need has two different answers. Four questions, and you get the right one.
Tool
TikTok Shop fee calculator
The referral fee is 6% and it is the smallest number. See what is actually left per order.
Tool
Affiliate earnings calculator
Views, tap rate, conversion, order value and commission, with researched defaults.
More in progress: becoming an affiliate, monetising an audience you already have, changing niche without losing followers, and how to choose an agency. Published as they are researched rather than all at once.
Rather just ask someone?
Thirty minutes, free. Bring the account and the numbers and we will tell you what we would do.