Guide
Five ways to list, one image rule that quietly decides your visibility, and the fields that get listings rejected.
Four things must already be done, and a half-finished shop is the most common reason the Add Product button does not behave as expected:
If you have not got that far, the setup guide covers it, and the eligibility checker tells you which route applies to you.
Most guides describe only the first one, which is why people hand-type catalogues they could have imported in a single step.
| Method | Best for | Notes |
|---|---|---|
| Manual listing | One product, or your first | Full control over every field. Slow past about ten products |
| Bulk Excel upload | Twenty products or more | Download the template, fill offline, upload. The only sane route at volume |
| Quick listing by keyword | Products already in the catalogue | Search an existing product and list against it. Fastest, least control |
| List from a URL | Products already live elsewhere | TikTok pulls details from the source page. Always check what it imported |
| Platform sync | Existing Shopify or Amazon sellers | Connect the store and sync the catalogue. Keeps stock aligned afterwards |
If you already sell on Shopify or Amazon, start with sync, not manual. It carries your variants and stock across, and the ongoing inventory alignment is worth more than the setup time it saves. Re-typing a catalogue is how variants go missing and how two channels start disagreeing about stock.
In Seller Center, or the Seller Center app: Products → Add Product → Manual Listing. Five groups of fields, then submit for review.
This is the part worth knowing, because it is enforced quietly rather than announced. TikTok runs a listing quality tier system, and a product with fewer than five images sits in a lower tier that reduces how often it appears in search results and recommendation feeds.
| Requirement | Specification |
|---|---|
| Minimum images | 5 |
| Maximum images | 9 |
| Minimum dimensions | 600 × 600 px |
| First image | Clean white or neutral background. No graphics, stickers, text or logos |
You do not need all nine. You do need five. A listing sitting at three images is not merely less persuasive, it is being shown less often, and nothing in the interface tells you that is happening.
AI-generated product images now require a visible disclosure label. Omitting it risks takedowns and reduced reach.
Worth being deliberate about, because AI product photography is common now and the rule is recent enough that plenty of live listings are non-compliant without knowing it. If you generated images, label them. If you shot them, you have nothing to do.
Review usually takes minutes to a few hours. The rejection notice names the field, so read it rather than resubmitting and hoping.
Different job entirely, and the two get conflated. Affiliates do not create listings. You add an existing seller's product to your showcase from the affiliate marketplace, then tag it in a video so the sale is attributed to you.
The affiliate guide covers joining, samples and commission.
In Seller Center go to Products, then Add Product, then Manual Listing. Complete basic info, sales info, shipping, attributes and compliance, then submit for review. There are also four faster routes: bulk Excel upload, quick listing by keyword search, listing from a URL, and syncing a catalogue from Shopify or Amazon.
At least five, each 600x600 pixels or larger. TikTok supports up to nine. Five is not a suggestion: listings below it drop into a lower quality tier that reduces how often the product appears in search and recommendation feeds.
The first image must show the product on a clean white or neutral background with no graphics, stickers, text or logos. Minimum 600x600 pixels. AI-generated images require a visible disclosure label.
Yes. Seller Center provides an Excel template for bulk listing, and you can sync an existing catalogue from Shopify or Amazon rather than re-entering it. For more than about twenty products this is the only sensible route.
Affiliates do not create listings. You add an existing seller's product to your showcase from the affiliate marketplace, then tag it in a video. Creating listings is the seller side of the platform.
Most often a first image with text or a logo on it, fewer than five images, a missing category attribute, or a compliance field left blank for a regulated category. Review takes minutes to a few hours; the rejection notice names the field.
Figures checked 2 September 2026. Platform rules and rates change; verify against TikTok Shop Seller Center before acting on any of them.
We build the listings, the images and the offer structure so the content has something worth pointing at.