Commission set after pricing
If the rate is decided once the price is already live, it is either too low to attract creators or too high to leave margin. It has to be built into the offer.
Affiliate management
Most affiliate programmes look healthy on paper and produce almost nothing, because recruitment was treated as the finish line. The work is what happens after.
If the rate is decided once the price is already live, it is either too low to attract creators or too high to leave margin. It has to be built into the offer.
Product goes out, nobody follows up, and a third of it never becomes content. Chasing is unglamorous and it is most of the return.
TikTok distributes per video. Eighty mid-tier creators posting is a channel; three large ones posting once is a campaign that ends.
Creators who are told what worked post again. Creators who hear nothing move to the next brand that pays attention.
Commission modelled before launch, typically 15 to 20 percent, so the programme is affordable at scale rather than only at the start.
Targeted outreach by niche and audience fit, run continuously rather than as a launch push.
Logistics tracked to the individual creator, with follow-up until content is posted or the sample is written off deliberately.
Top performers get re-briefed on what worked and moved into Spark Ads, so the best organic content gets paid distribution instead of being left to the algorithm alone.
Recruiting creators to sell your products for a commission, then running that relationship: samples, briefs, commission rates, content approvals and the chasing that turns a signed-up creator into a posting one.
Most categories sit at 15 to 20 percent. Below 10 percent serious creators will usually decline. The rate has to be set against your margin before you launch, because raising it later is easy and cutting it is not.
Volume matters more than any single name. A programme of eighty mid-tier creators reliably outperforms three large ones, because TikTok distribution is decided per video, not per follower count.
TikTok does, out of the sale, at the commission rate you set. You are not invoiced separately for commission. Your direct cost is the samples you send.
Across the market, brands running an active programme budget $2,000 to $10,000 a month in product, depending on unit cost and how aggressively they seed.
Tell us the product and the margin. We will tell you what commission rate makes it work, before you hire anyone.