Rebuilt the content pillars
Moved from product features to the owner's problem: what the supplement was for, shown rather than described.
Results
We publish one TikTok case study, because we have one that is finished and verifiable. When the next is finished it will be here too.
The brand was doing well elsewhere and had written TikTok off as a place for entertainment rather than sales. The account existed, had 800 followers, and had not been posted to in months.
Moved from product features to the owner's problem: what the supplement was for, shown rather than described.
Catalogue, bundles and pricing set so a creator commission was affordable before the programme launched.
Recruited and sampled at volume in the pet niche, then managed the follow-up until content was posted.
Paid distribution applied only to organic videos that had already proved they held attention.
Thirty minutes. We will tell you what we would expect, and where the comparison breaks down.