Catalogue build
Titles, images, variants, attributes and compliance so products are eligible and findable.
What we do
TikTok Shop fails in the seams: great content with a broken catalogue, a full affiliate roster nobody manages, ad spend behind a video that was never going to convert. We run the whole loop so the seams are ours to answer for.
Getting approved is the easy half. The work that decides revenue is the catalogue: product titles that read on a 6-inch screen, images that survive being watched at speed, bundles that lift average order value, and pricing that leaves room for a creator commission without eating your margin.
Titles, images, variants, attributes and compliance so products are eligible and findable.
Bundles and price points designed around the commission you will pay, not bolted on afterwards.
Templates and SLAs set so fulfilment does not become the reason your shop gets throttled.
Content is not marketing support on TikTok, it is the storefront. We work in weekly batches against defined content pillars, write hooks for the first second rather than the first five, and cut for the sound-on, thumb-down environment the video actually lands in. Repurposed Instagram Reels are visible from a mile away and perform accordingly.
Every batch is briefed against what the last batch proved, not against a calendar written in January.
This is the part most brands underestimate. Recruiting creators is outreach at volume, and then it is logistics: samples out, content chased, commissions set at a rate that is worth a creator's time without destroying your unit economics, usually 15 to 20 percent.
We amplify organic content that has already earned attention rather than paying to distribute something nobody chose to watch. Managed to contribution, not to spend.
Run sheets, offer sequencing and hosting structure. A LIVE without a planned offer ladder is an hour of talking.
GMV, commission paid, ad spend, fees, and what is left. Impressions are not a business outcome.
Product cards and catalogue work, a weekly content batch, creator outreach and sample logistics, affiliate commission structures, Spark Ads budgets, LIVE run sheets, and the reporting that says which of those made money.
We do, on the Brand plan. Content is the channel on TikTok, so handing it back to the client is how most agency engagements quietly fail. If you already have an in-house creator team we brief them instead and price accordingly.
Shop setup and first content inside two to three weeks. A functioning affiliate programme takes longer, usually six to ten weeks, because creators have to be recruited, sampled and given time to post. Anyone promising revenue in week one is describing paid ads, not TikTok Shop.
Yes, and that is most of what we do. We audit what is there, keep what works, and rebuild the merchandising and content system around it.
Thirty minutes, no pitch deck. Tell us the account and we will tell you honestly whether we can help.